Betsy Berken-Zaslav joined the Critical Alert family as Director of Marketing in July 2018. She previously worked at Connexall as the US Marketing Manager for several years. It was there that she met and worked for John Elms. Betsy is delighted to be working with John once again and the incredible team at Critical Alert.
Healthcare has been an integral part of Betsy’s life from the very beginning as her father was an oncologist and her mother was a social worker at a community hospital. A significant portion of her career in marketing has been with companies operating in the healthcare sector. Working with such companies, which ultimately help patients, is important to Betsy.
Betsy is also a yoga instructor. She received her certification in 2011 and has been teaching semi-private classes ever since.