Rod Sanford was born in Ontario, Canada. He spent his childhood there and graduated from the University of Western Ontario. After working at Commodore Business Machines in Toronto, Rod moved to Los Angeles where he worked with Paramount Pictures.
In the early 90s, Rod moved to Jacksonville, Florida and began working with the Jacksonville Sheriff’s office. He created their digital mugshot system which is still used today. Rod continued to work in software development and IT roles for various companies. He also started a consulting company specializing in software design and development, video pre- and post-production, and 3D object modeling and animation. In this capacity, Rod consulted with numerous companies including Bank of America and Merrill Lynch.